2 years. That’s how long it took cloud storage startup Dropbox to grow from 100,000 to 4 million users. How did they do it? A sneaky marketing video. This was a unique, metaphoric, short but sweet explainer video that compelled people to take action. In this article, I highlight my top 12 strategic marketing tips that you can use in 2017
1. Guerilla Marketing
Guerilla marketing is one of the best ways for small businesses to market on a low budget. It’s may be difficult for a small business to hire a professional marketing consultant. Guerilla marketing has everything to do with big ideas and creativity. Again, let’s go back to the Dropbox example. By simply making a short, relatively inexpensive video, the company was able to accomplish momentous success. To learn more about Guerilla marketing, read this article from Enterpreneur.com.
2. Play the Card Game
Business card drawing is a cheaper way to market your small business. You can have a fishbowl at your business place inviting visitors to drop their business cards for a chance to win something valuable. In such a competition, you can only have one winner. The point is to get the email addresses and phone numbers on those business cards and use them for your prospecting. Email the users to let them know who the lucky winner was. Encourage them to join your mailing list so they can get informed about future special offers.
3. Host a Class
Hosting a class for your customers can be another real sneaky marketing tactic. This involves organizing meetings whereby you train your prospects on certain topics that are important to them. You can co-host the training with other businesses in the same industry as you. If you’re going to do this, partner with other businesses that have a similar audience to your firm, but which do not pose a direct competition. Let customers ask questions about your business. Answer their questions and engage them with your brand. This sneaky marketing tactic could give your business a lot of positive exposure.
4. Write a Book
Writing a book about your business can be another valuable form of marketing. The book should focus on areas where your business is seen as an expert. You may give the books away for free (in exchange for an email address) or sell them for some extra income.
5. Interview Industry Experts
This is another sneaky marketing tactic that you can try out in 2017. This entails interviewing industry leaders and asking them a number of relevant questions. Share their responses in a blog post. This creative technique tends to do well, as many people are interested to know where authority voices agree, and were they don’t. When you share expert opinions there is a high possibility that the people you interviewed will share your write-ups, bringing even more exposure to your business!
6. Show Some Skin
This obviously means metaphorical skin, so don’t get rid of your shirt just yet. Be confident about your business and show off its personality. Show that there are people working behind the name of your brand. This will express who you really are and what your business entails. This brilliant marketing tactic could lead to increased perceived credibility of your business.
7. Donate to Charities
This is another sneaky marketing idea that tends to do well, so you probably should give it a try this year. Of course, nobody expects you to donate your entire savings. Just do the maths and come up with a reasonable amount that you can give away, ten send out press releases about it. Preferably, you can donate a certain percentage of your total sales to a particular organization. This makes customers feel they are doing great by buying from you. By using this creative marketing technique you can get significant media exposure.
8. Send Handwritten Cards (Holiday or Thank You)
Please, be creative.
Have cards designed and send them to your valued partners, past and present customers. This is a low-cost marketing strategy that may win put your business in the spotlight. Many entrepreneurs who’ve tried this have given testimony to its effectiveness.
9. Answer Your Customer’s Questions
How fast is your competition?
Customers do appreciate a business that actively responds to their queries. Respond to all questions from your customers as fast as you can. This way, you’re likely to inspire more trust in your business, and people will certainly note out your customer service.
10. Viral Guest Posting
Forget guest posting, we’re talking viral guest posting this year. You write a viral article and send it to a top niche website as a guest post. This works like African black magic. The authority website where you’re publishing the guest post will give you an excellent sharing platform than if you published in your own ‘lesser’ website.
It’ll take just a few hours for you to write an incredible viral post in your industry. If you’re not up to the task, you can engage one of our top copywriters to help out for a reasonable fee.
The trick is to make sure that the article is real good, and publish it on the most authoritative niche blog that will accept it.
11. Local Optimization
Are you a cafe or a beauty salon?
Local businesses can benefit a lot by making sure that their sites are locally SEO’d. Local searches can drive substantial business to your firm. There are so many articles on Google telling you how you can locally optimize your business. If you have neither the time nor the skills, simply get a freelancer to do it for you on Fiverr or Upwork.
12. How Unique Can your Logo Get?
You probably have heard this a hundred times, but I found that it’s still worth a mention.
Your logo should be company’s first impression. It can impact a customer’s overall attitude toward an entire brand. If you’re looking to stand out from the crowd right from the first word go, make sure that your logo is very good. Your website should also be well designed, and your copy should properly woo your prospects.
Take a look at Amazon, Google, Facebook, twitter, and all the other successful online giants. You’ll realize that they all have a unique logo!
These sneaky marketing techniques might be an excellent addition to your 2017 arsenal. Let us know what new marketing ideas you are trying out this year by commenting below.